Selected Work

    Work that speaks for itself.

    A selection of content strategy, governance, and bilingual content projects across corporate, retail, and agency environments.

    01

    Kubota North America

    Digital Signage Program Governance

    Owned end-to-end content governance for a corporate digital signage program — from content models and scheduling workflows to brand consistency across locations. Partnered with cross-functional teams to keep updates accurate and on-brand at scale.

    Content GovernanceCMS WorkflowsCross-Functional
    Kubota digital signage slide: Did You Know tractor brand ranking
    Kubota digital signage slide: Your Education, Our Investment tuition reimbursement
    Kubota digital signage slide: Avoiding Slips, Trips and Falls safety tip
    Kubota digital signage slide: World Cup Spirit Days
    02

    Kubota North America

    Website Redesign & Content Strategy

    Led content strategy for a website redesign, defining structure and messaging while implementing new features. Used performance metrics to shape ongoing campaign and communications planning.

    Content StrategyAnalyticsUX Content
    Kizuna intranet before redesignBefore
    Kizuna intranet after redesign
    After — the improved experience
    Redesign
    03

    AAFES — Army & Air Force Exchange Service

    E-Commerce Content Quality & Governance

    Reviewed and validated vendor-submitted content for an e-commerce platform, ensuring accessibility and brand-standard accuracy before publishing. Rebuilt metadata systems to make asset libraries searchable and audit-ready.

    Content QAAccessibilityMetadata & Governance
    Asset QA in the PIM: flagged image defect alongside corrected product photo and metadata fields
    Before and after product image quality comparison for e-commerce listings
    Asset/document panels showing rejected alternate images and the approved primary and alternate set
    04

    TruePoint Communications

    Bilingual Brand Content for National Clients

    Supported content strategy and social execution for national brands including AT&T, DirecTV, and Great Clips — managing content calendars and ensuring every piece met brand and platform guidelines across multiple markets.

    Brand ContentMulti-ClientContent Calendars
    05

    Heritage Auctions

    Content Standards & SOPs

    Created SOPs and training materials to standardize content delivery across departments, improving consistency and turnaround time for high-volume visual and editorial content.

    DocumentationProcess DesignCross-Team Standards

    Interested in how these projects came together? Let’s talk about your content challenge.

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